Why Responsive is Important

Some website designs are much more effective than others. If you choose a theme that doesn’t adapt well to a mobile device, you are not providing an adequate user-experience. In the past websites were designed almost exclusively for desktop computers. That is not longer in today's "mobile-first" digital world. 

What is Responsive Web Design?

Responsive web design is a design optimises web pages for visitors using mobile devices. Today, people access the Internet from all sorts of devices (including desktops, smartphones, and tablets). Each of these computing devices have different screen sizes, resolutions, and display options. The challenge for website designers is structuring a website in a manner that dynamically adapts to the device that is being used to access content. The goal is to make website as easy to read and navigate as possible – regardless of the device that the user is using to access your content.

BT's Website Builder is automatically responsive to adapt to all mobile devices: