Customer Email Lists

Customer email addresses can be collected for email marketing purposes. Customers can accept to receive marketing from your online store by checking a checkbox in the checkout. Based on the information received, you can form a list of opted-in customers and send out targeted promo emails using third-party services like Mailchimp. 

Please Note: These features and services may not be active in your service plan and do not apply to all subscriptions. 

Add the sign-up checkbox to the checkout in your store following these steps:

  1. Select Marketing → Newsletters.
  2. Scroll down to the Settings section.
  3. Enable the Request customers' approval for your marketing emails at checkout option:

Once it’s enabled, the “Keep me up to date on news and exclusive offers” checkbox will appear above the Checkout button in your store:

By default, this box is unchecked. Customers should tick the box to opt in.

Set up the sign-up option in Settings → General → Cart & Checkout tab using the same settings:

Customizing the Sign-up Option

Customize the appearance of the sign-up checkbox in your store.

Change the text

Change the text shown next to the box if you wish:

  1. Go to Marketing → Newsletters page.
  2. Scroll down to Settings.
  3. Click Edit.
  4. Enter a custom text in the Text Label field:

5. Click Save or press Ctrl + S to save the changes.

Preselect the Option

If needed, show the checkbox as ticked:

If you enable this setting, the sign-up box will be shown with a checkmark within it. Your customers will need to untick this box if they are not interested in receiving promo emails.

Checking if a Customer Opts in

Сheck whether a buyer wants to receive promo emails or not in the following sections of the control panel:

In order details

  1. Go to My Sales → Orders page.
  2. Click on the necessary order to view its details.
  3. Scroll down to the Additional Information section in order details:

In the Customer’s Profile

  1. Select My Sales → Customers.
  2. Search for a necessary customer.
  3. Check if there is the Promo emails allowed notice next to the customer name:

Retrieving a List of Opted-in Customers

Use special services like Mailchimp to send out all sorts of marketing newsletters. To form the list of customers that want to receive your promo emails and use that list with an email marketing service, follow these steps:

  1. Go to Marketing → Newsletters page.
  2. Scroll down to Create a mailing list manually.
  3. Click Export Contacts:

4. A CSV file will be downloaded to your computer. You can open this file in a text editor or import it into a spreadsheet:

Buyers that unticked the “Keep me up to date on news and exclusive offers” box are automatically excluded from the contacts list exported in this section.

Alternatively, retrieve a list of customers that allowed to send them promo emails in this way:

  1. Go to My Sales → Customers section.
  2. Choose the Promo Email Allowed option in the Email Marketing filter:

3. Click Export All Found below the customer list:

As a result, a CSV file will be downloaded to your computer. Use email addresses from the exported file with the newsletter service of your choice.