Digital Products

Note: This feature is not available on every Ecommerce tier plan. If the feature is not available for your plan, you will see the corresponding notification. 


In addition to physical products, it's possible to sell downloadable items such as e-books, photos, music, video tutorials, and more in your store. When you add a product to your store, you can upload a file that will be delivered to customers automatically via unique download links after they make a purchase.

Add as many files per product as you need, every file can be up to 25 GB.

Adding a Digital Product

Add a single file or multiple files under one product. There is no limit to how many files can be attached to a downloadable product.

To add a Digital Product:

  1. From your Store management, go to Catalog → Products.
  2. Click a product to edit or create a new one.
  3. In the General tab untick Requires shipping or pickup:

4. Then open the Files tab.

5. Click +Upload Files.

6. In the popup click Choose file:

7. Select the file on your computer. 

8. Click + to add more files.

9. Click Upload Files.

10. Enter the file description.

11. Click Save.

All done, a file is added to a product. Your customer will automatically receive the download link for their product at the end of the checkout process. Once their payment has been sent to you and the order status has been updated to Paid.

Note: Customers in the EU must pay VAT on Digital Products at the rate applicable in their own country regardless of where the seller is located.

Disabling Shipping for a Digital Product

If you're selling a Digital Product or Service, you most likely would like to disable shipping for it. When a customer goes through checkout, the shipping portion of the checkout process will be automatically removed (it is retained for carts that include both physical and downloadable products).

  1. From your Store management, go to Catalog → Products.
  2. Select a Digital Product.
  3. In the Shipping & Pickup section of the product page, click This Product Requires Shipping or Pickup option and toggle the button to disable shipping:

  1. Click Save.

When the order is paid, the customer will get an email notification with a unique link to download the purchased items.

Note: Make sure the Download E-goods notification is enabled in your store, Settings → Notifications. Otherwise, your customers will not receive their download links.

Protecting Download Links

There are two ways how to prevent customers from sharing download links with others:

1) Set a lifetime for the link — this ensures that the link will automatically expire after a specified period of time;

2) Limit the number of downloads per link — this ensures buyers can download the link only the specified number of times.

To set limits:

  1. From your Store management, go to Settings → General → Cart & Checkout.
  2. Scroll down to the E-goods section:

3. Add a number of hours and/or download attempts. 

Managing Download Links

It's possible to manually disable a download link for an order, or vice versa, generate a new download link for a buyer (if they couldn’t make it to download the file till its link expiration, for instance).

To disable or regenerate a download link:

  1. From your Store management, go to the My Sales → Orders section.
  2. Find the necessary order and open its details.
  3. Click Change and choose the necessary action:

If you choose to renew a download link, the buyer will receive an additional “Files ready for download” email that will contain a new download link.

If you choose the option to disable a download link, you will force its immediate expiration. Upon clicking on such a download link, the buyer will be redirected to an error page. There will be stated that no more downloads are allowed.

Downloading Product as a Customer

Your customer will automatically receive the download link for the ordered product as soon as the order status gets Paid.

A buyer sees the download link right on the Thank you for your order page if their order is paid online.

Buyers also get the "Files ready for download" email with the download links: