Discount Coupons


Note: This feature is not available on every Ecommerce tier plan. If the feature is not available for your plan, you will see the corresponding notification.

Offer your customers a percentage, fixed value discount, free shipping, or a combination of a discount and free shipping on products and categories. Coupons are unique codes that customers can enter at checkout and receive a discount on their purchases. A discount code can be a combination of letters and/or numbers or a word. Custom codes can also be used. 

If you create at least one coupon and it's active, the coupon field will appear on the cart page. Your customers can click on Redeem your coupon link to access it:

Once you remove or deactivate all discount coupons in your store so there are no active discount coupons that customers can use, the coupon field will automatically disappear from your store.

Note: In Online stores, customers can apply one coupon per order.

Creating discount coupons

Create discount codes for:

  • a fixed value discount (e.g. $5 off),
  • a percentage discount (e.g. 10% off),
  • a free shipping discount,
  • a fixed value / percentage discount + free shipping.

To create a new discount coupon:

  1. Go to Marketing → Discount Coupons.
  2. Click Add New Coupon.
  3. Enter a Name for your coupon.

Note: The coupon name displays only in the Editor control panel. Customers don't see it. To share a discount with customers, send them the coupon code.

4. Keep the Code as an autogenerated code or type your own code. 

5. Select the Discount type – discount, free shipping, or discount + free shipping.

Note: When a customer uses a free shipping coupon, they obtain free shipping for all items in the cart even if the coupon is limited to certain products.

6. Enter the discount Value and choose between a percentage or a monetary value:

7. Choose the day from which the coupon should be active and when the coupon should expire.

Note: The coupons are activated at 00:00:00 and deactivated at 23:59:59 in the time zone specified in your Editor admin, go to Editor control panel → Settings → General, Regional Settings tab,  Date & Time section. 

For example, if you choose the period December 5 - December 10 for a discount coupon, customers will be able to apply the coupon to their orders starting from 00:00:00 of the 5th December till 23:59:59 of the 10th December in your store's time zone.

In case you want to create a coupon that is active for one day only, select the same start and end days.

  1. If the code should apply to specific orders, products, or customers, click No limits and define the coupon limits:

  1. Click Save.

Adding Coupon Restrictions

To add usage restrictions to a coupon:

  1. From Store management, go to Marketing → Discount Coupons.
  2. Choose the coupon to edit it and click No limits:

3. Here you can configure which orders, customers and products the coupon should apply to. The Shipping Methods can be set up only for coupons with the free shipping option:

4. When you have defined all coupon limits, click Apply.

Coupons Restrictions For Orders Over Specific Amount

If you want customers to spend a minimum amount to qualify for the discount, selectSubtotal over in the Orders section and enter a minimum subtotal amount:

Coupons Restrictions For Specific Customers

If you want to define what customers can use your coupon, you can set it up in the Customers section by selecting one of these:

  • All customers — anyone can apply the code.
  • Repeat customers — those who placed at least one order with Paid status. To apply the coupon, a customer should also login to his account in your store.You can send such coupons in Order Confirmation emails as a bounce back offer that encourages people to return to your store for another purchase, or reward your regular customers with a special discount.
  • New customers — those who haven’t yet ordered in your store can use the code.You can promote these coupons right in your storefront or send them in Abandoned Cart Recovery emails to drive sales and increase the conversion rates.

Coupons Restrictions For Number of Uses

To restrict the discount usage, select one of these:

  • Unlimited — customers can apply the code numerous times.
  • Once per customer — each customer can apply the coupon only once with the same email at checkout. The same person will be able to use the code several times, if they provide different email addresses for each order at checkout.
  • Single use — the coupon will expire as soon as a customer places an order with this code. You can use these coupons for making personalized special offers to your customers.

Coupons Restrictions For Specific Products

In case you want to clear out some excess inventory or boost sales of seasonal items, you can create coupons that should apply to specific products or categories. Click Limit by product or Limit by category to select items that qualify for the discount:

Coupons Restrictions For Shipping Methods

For coupons with the free shipping option, you can specify a shipping and delivery method by clicking Limit by shipping method and selecting shipping or delivery methods:

Shipping or delivery rules (e.g., delivery area, delivery date picker, etc.) of a method you chose will be applied to the free shipping coupon.

All shipping or delivery methods you connect to a coupon will become free for a customer after they enter a promo code at checkout:

For local delivery or pickup, a customer will be able to choose a delivery or pickup date if you enabled one.

Modifying Existing Coupons

To edit a discount coupon:

  1. From Store management, go to Marketing → Discount Coupons;
  2. Place a checkmark next to a coupon that you want to update;
  3. Click Modify above the list of coupons:

4. Change the coupon as you need:

5. Click Save.

Managing Discount Coupons

You can manage coupon codes in Store management, Marketing → Discount Coupons. Here you can filter coupons by:

  • name
  • code
  • discount type
  • time of life
  • availability
  • number of uses.

Click on the number in theUses column, you’ll see a list of orders that were placed with this code.

Filters help you quickly check what codes are used oftener than others, which coupons are active at the moment and which ones have already expired and more.

In case you want to stop the coupon usage for the moment and keep it for another promotion, you can pause the code and reactivate it later: